POP-up Events

Time Limited experiences

JOIN THE CELEBRATION

At Seazen Group, we believe that dining is more than just a meal—it’s an experience. Sometimes, the best way to deliver a truly unique experience is by stepping outside the walls of our traditional branches and bringing our concepts directly to where people are. This is where our pop-ups come into play. 

Pop-ups allow us to create memorable experiences in unexpected places. Whether it’s transforming a garden into a magical night escape or bringing the coastal charm of Melenzane to the seaside, our pop-ups are designed to immerse you in the essence of our brands in ways that our usual locations might not accommodate. 

Throughout the years, we’ve taken pride in delivering these extraordinary experiences through various pop-ups: 

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SIMPLY SAVOR THE JOYS OF LIFE

Melenzane By the Sea is where Italian culture, ethnicity, and authenticity come together, creating an experience that feels both timeless and modern. Our ethos draws from the heart of Italy, infusing our space
with the essence, intensity, and flavors that make Italian cuisine beloved worldwide. We bring you “From Italy, with love”—a commitment to tradition and contemporary innovation.

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Design& Ambience

The design and ambiance at Melenzane By the Sea aims to break boundaries between modern architecture and the natural world. Indoors and outdoors blend seamlessly as our contemporary spaces extend to the beachfront, creating an immersive experience. As guests move through our space, their senses are engaged on multiple levels—from the architectural elements to the sights and sounds of nature.

Beach Experience

Our beachfront setting is a celebration of both culinary excellence and natural beauty. Here, the elegance of our cuisine pairs perfectly with the serene charm of the sea. Whether you’re marking a special occasion or simply savoring the joys of life, this beach experience promises to leave an unforgettable impression on both your palate and your soul

ART, DESIGN AND CULINARY EXPERIENCE

Concept Overview:
Our vision for the Recco Night Garden pop-up was to create a unique, immersive dining experience within a glasshouse setting. The pop-up featured an open kitchen, allowing guests to observe the culinary process, paired with an outdoor area that offered a stunning view of the skyline.

Theme:
The core theme of the location was an abandoned glasshouse, capturing a blend of urban decay and artistic revival. To bring this vision to life, we had collaborated with local artist Yara Meraki, who contributed her creative touch to define the aesthetic of the space. The theme will be enhanced with scattered graffiti and
expressive paintings, elevating the ambiance with raw, vibrant energy.

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Music

Memory

Design Elements:

To further immerse guests into the theme, we incorporated various merchandise and décor elements, such as:

• Broken tiles that reflected the idea of an old, weathered space.
• Half-blinded windows to evoke a sense of mystery and history.
• A rich palette of multi-colored paint splashes across surfaces, giving the impression of spontaneous, artistic expression.

• Graffiti art throughout the space, blending urban street culture with natural, overgrown elements.

This thoughtful combination of art, design and culinary experience will make Recco Night Garden a memorable pop-up that not only captivates guests visually but also draws them into the unique atmosphere of an artistic glasshouse.

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Memory

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A HOLISTIC DINING EXPERIENCE

A captivating speakeasy ambiance blends modern flair with vintage charm. Enjoy expertly crafted cocktails alongside a tantalising menu of gourmet bites, celebrating Italy’s rich culinary heritage in a dimly lit, eclectic setting perfect for an unforgettable night out.

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ART, DESIGN AND CULINARY EXPERIENCE

Concept Overview:
Our vision for the Recco Night Garden pop-up was to create a unique, immersive dining experience within a glasshouse setting. The pop-up featured an open kitchen, allowing guests to observe the culinary process, paired with an outdoor area that offered a stunning view of the skyline.

Theme:
The core theme of the location was an abandoned glasshouse, capturing a blend of urban decay and artistic revival. To bring this vision to life, we had collaborated with local artist Yara Meraki, who contributed her creative touch to define the aesthetic of the space. The theme will be enhanced with scattered graffiti and
expressive paintings, elevating the ambiance with raw, vibrant energy.

Leisure

Buffe

Music

Memory

Design Elements:

To further immerse guests into the theme, we incorporated various merchandise and décor elements, such as:

• Broken tiles that reflected the idea of an old, weathered space.
• Half-blinded windows to evoke a sense of mystery and history.
• A rich palette of multi-colored paint splashes across surfaces, giving the impression of spontaneous, artistic expression.

• Graffiti art throughout the space, blending urban street culture with natural, overgrown elements.

This thoughtful combination of art, design and culinary experience will make Recco Night Garden a memorable pop-up that not only captivates guests visually but also draws them into the unique atmosphere of an artistic glasshouse.

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Memory

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A HOLISTIC DINING EXPERIENCE

Overview“Above 15th” is an exclusive rooftop pop-up dining experience that merges urban sophistication with an elevated culinary journey. The pop-up will take place in an elegant and modern rooftop setting, offering panoramic views of the cityscape, creating an oasis of calm amidst the urban bustle. The ambience is chic yet relaxed, featuring lush greenery, wooden accents, soft lighting,
and a serene poolside area, perfect for socializing, relaxing, or celebrating special moments.

Location: The pop-up will be hosted on the 15th floor of a high-rise, capitalizing on the stunning skyline views that make this an attractive destination for both locals and tourists. The indoor-outdoor flow will encourage guests to explore different parts of the venue, each with its own unique vibe—from intimate dining tables to lounging spots near the pool.

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Design & Ambiance: The aesthetic of the space is warm and inviting with a Mediterranean feel, featuring wicker chairs, wooden tables, and potted plants that infuse the environment with life and color. By night, the soft glow of string lights and modern pendant lamps casts a romantic yet lively atmosphere, perfect for dinners or cocktails under the stars.
During the day, natural sunlight illuminates the space, creating a vibrant and welcoming environment for brunches and afternoon drinks.

Culinary Experience: The heart of the Above 15th experience is the culinary offering, which will feature a seasonal menu designed to tantalize and inspire. With a focus on fresh, locally sourced ingredients, the menu will highlight the chef’s creativity through a fusion of Mediterranean flavors with contemporary twists. Signature dishes will include light, refreshing salads and robust entrées featuring the finest meats and seafood. Guests can expect thoughtfully curated pairings of beverages and craft mocktails that complement the dishes, ensuring a holistic dining experience.

A HOLISTIC DINING EXPERIENCE

Overview“Above 15th” is an exclusive rooftop pop-up dining experience that merges urban sophistication with an elevated culinary journey. The pop-up will take place in an elegant and modern rooftop setting, offering panoramic views of the cityscape, creating an oasis of calm amidst the urban bustle. The ambience is chic yet relaxed, featuring lush greenery, wooden accents, soft lighting,
and a serene poolside area, perfect for socializing, relaxing, or celebrating special moments.

Location: The pop-up will be hosted on the 15th floor of a high-rise, capitalizing on the stunning skyline views that make this an attractive destination for both locals and tourists. The indoor-outdoor flow will encourage guests to explore different
parts of the venue, each with its own unique vibe—from intimate dining tables to lounging spots near the pool.

Leisure

Buffe

Music

Memory

Design & Ambiance: The aesthetic of the space is warm and inviting with a Mediterranean feel, featuring wicker chairs, wooden tables,
and potted plants that infuse the environment with life and color. By night, the soft glow of string lights and modern pendant lamps casts a romantic yet lively atmosphere, perfect for dinners or cocktails under the stars.
During the day, natural sunlight illuminates the space, creating a vibrant and welcoming environment for brunches and afternoon drinks.

Culinary Experience: The heart of the Above 15th experience is the culinary offering, which will feature a seasonal menu designed to tantalize and inspire. With a focus on fresh, locally sourced ingredients, the menu will highlight the chef’s creativity through a fusion of Mediterranean flavors with contemporary twists. Signature dishes will include light, refreshing salads and robust entrées featuring the finest meats and seafood. Guests can expect thoughtfully curated pairings of
beverages and craft mocktails that complement the dishes, ensuring a holistic dining experience.

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Memory

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In March 2024, Seazen Group introduced the Secco Sunroom experience, a unique pop-up concept that combined an inviting glass house ambiance with authentic Neapolitan pizza artistry. Located at Al Andalus Mall in Hawally, the Sunroom featured a traditional Napolitana oven, offering guests an immersive experience of freshly baked pizzas crafted with time-honored techniques.

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But the Secco Sunroom was more than just exceptional food—it was an experience. From the curated music that set the perfect mood to the warm hospitality of the staff, every detail came together to create an unforgettable vibe. Guests were immersed in a lively and welcoming atmosphere.

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Memory

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The Secco Bus was a unique pop-up concept that brought an innovative dining experience to life, first time in March 2023 at Al Khaled Complex. With its vibrant design and carefully curated menu, the Secco Bus became a destination for food lovers, offering a dynamic atmosphere that catered to casual diners wanting to experience an Italian pizzeria vibes in Kuwait.

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To ensure the utmost authenticity, our chef visited Naples, Italy, and conducted a professional training to master the art of crafting true Neapolitan pizza, elevating the menu with traditional techniques and flavors.

Building on its success, the second season launched in January 2024 at Murouj, drawing guests with its vibrant ambiance and culinary excellence. The Secco Bus is a testament to creativity, craftsmanship, and hospitality, leaving a lasting impression on all who experienced this extraordinary concept.

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TRADITIONAL ELEMENTS, CONTEMPORARY TECHNIQUES

“Trapani Winter Edition” was an exclusive, immersive dining experience set within a redesigned bungalow, transformed into a hidden, intimate venue. The event fused the magic of winter with the mystique of Trapani, transporting guests into a world of dimly lit, dark-themed elegance. The venue showcased live performances and aerial acts, creating an atmosphere of intrigue and indulgence while guests enjoyed a specially curated menu.

Culinary Experience:

The menu was a meticulously designed journey of flavors, celebrating winter with seasonal ingredients. Each dish was crafted with artistry, reflecting Trapani’s signature approach to combining traditional elements with contemporary techniques. To elevate the mystique, guests were treated to live performances, including aerial acts, dancers, and instrumentalists.

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Performers, dressed in dark, flowing attire, brought an ethereal energy to the space, subtly appearing and disappearing from the dim lighting, further enhancing the sense of mystery. The entertainment was woven into the experience, rather than taking center stage, allowing guests to engage in an uninterrupted culinary journey while being surrounded by beauty and motion.

“Trapani Winter Edition” was more than just a dining event. It was an enchanting escape into a world of mystery, elegance, and winter-inspired delights, where each element, from the food to the entertainment, was thoughtfully curated to create an unforgettable experience.

ART, DESIGN AND CULINARY EXPERIENCE

Concept Overview:
Our vision for the Recco Night Garden pop-up was to create a unique, immersive dining experience within a glasshouse setting. The pop-up featured an open
kitchen, allowing guests to observe the culinary process, paired with an outdoor area that offered a stunning view of the skyline.

Theme: The core theme of the location was an abandoned glasshouse, capturing a blend of urban decay and artistic revival. To bring this vision to life, we had collaborated with local artist Yara Meraki, who contributed her creative touch to define the aesthetic of the space. The theme will be enhanced with scattered graffiti and
expressive paintings, elevating the ambiance with raw, vibrant energy.

Leisure

Buffe

Music

Memory

Design Elements:

To further immerse guests into the theme, we incorporated various merchandise and décor elements, such as:

• Broken tiles that reflected the idea of an old, weathered space.
• Half-blinded windows to evoke a sense of mystery and history.
• A rich palette of multi-colored paint splashes across surfaces, giving the impression of spontaneous, artistic expression.

• Graffiti art throughout the space, blending urban street culture with natural, overgrown elements.

This thoughtful combination of art, design and culinary experience will make Recco Night Garden a memorable pop-up that not only captivates guests visually but also draws them into the unique atmosphere of an artistic glasshouse.

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ART, DESIGN AND CULINARY EXPERIENCE

Concept Overview:

Our vision for the Recco Night Garden pop-up was to create a unique, immersive dining experience within a glasshouse setting. The pop-up featured an open kitchen, allowing guests to observe the culinary process,
paired with an outdoor area that offered a stunning view of the skyline.

Theme:
The core theme of the location was an abandoned glasshouse, capturing a blend of urban decay and artistic revival. To bring this vision to life, we had collaborated with local artist Yara Meraki, who contributed her creative touch to define the aesthetic of the space. The theme will be enhanced with
scattered graffiti and expressive paintings, elevating the ambiance with raw, vibrant energy.

Leisure

Buffe

Music

Memory

Design Elements:

To further immerse guests into the theme, we incorporated various
merchandise and décor elements, such as:

• Broken tiles that reflected the idea of an old, weathered space.
• Half-blinded windows to evoke a sense of mystery and history.
• A rich palette of multi-colored paint splashes across surfaces, giving the impression of spontaneous, artistic expression.

Graffiti art throughout the space, blending urban street culture with natural, overgrown elements.

This thoughtful combination of art, design and culinary experience will make Recco Night Garden a memorable pop-up that not only captivates guests visually
but also draws them into the unique atmosphere of an artistic glasshouse.

ART, DESIGN AND CULINARY EXPERIENCE

Concept Overview:
Our vision for the Recco Night Garden pop-up was to create a unique, immersive dining experience within a glasshouse setting. The pop-up featured an open
kitchen, allowing guests to observe the culinary process, paired with an outdoor area that offered a stunning view of the skyline.

Theme: The core theme of the location was an abandoned glasshouse, capturing a blend of urban decay and artistic revival. To bring this vision to life, we had collaborated with local artist Yara Meraki, who contributed her creative touch to define the aesthetic of the space. The theme will be enhanced with scattered graffiti and
expressive paintings, elevating the ambiance with raw, vibrant energy.

Leisure

Buffe

Music

Memory

Design Elements:

To further immerse guests into the theme, we incorporated various merchandise and décor elements, such as:

• Broken tiles that reflected the idea of an old, weathered space.
• Half-blinded windows to evoke a sense of mystery and history.
• A rich palette of multi-colored paint splashes across surfaces, giving the impression of spontaneous, artistic expression.
• Graffiti art throughout the space, blending urban street culture with natural, overgrown elements.

This thoughtful combination of art, design and culinary experience will make Recco Night Garden a memorable pop-up that not only captivates guests visually but also draws them into the unique atmosphere of an artistic glasshouse.

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Memory

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Buffe

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Music

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Memory

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Leisure

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Buffe

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Music

icon MUSIC

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Memory

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Atyab Al Marshoud
Harvey Nichols
Junah
Around Scented Circle
Birkenstock
Forever New
Homies Marbella
Mercedes
Modish
Mubkhar
NBK
Rituals
STC
Wiyak
Atyab Al Marshoud
Harvey Nichols
Junah
Around Scented Circle
Birkenstock
Forever New
Homies Marbella
Mercedes
Modish
Mubkhar
NBK
Rituals
STC
Wiyak